Sitting in a meeting last week, a senior marketing executive turned to a colleague and said, “How would you explain this to your son?” (His son was six years old.)

The a-ha moment had occurred. The explanation of a complicated finance product needed one thing… to be simplified. Maybe not even with words – maybe a doodle with arrows could say it all.

Albert was onto something 100 years ago. His mantra is even more important now because our world has become increasingly complicated.

And it’s exactly why we focus on the challenge of simplifying the complex –every day.

If your six-year-old needs a play date, send them our way.