The Brazuca soccer ball

Meet @brazuca, official ball of the 2014 FIFA World Cup and Twitter sensation

One of the fan favorites at the 2014 FIFA World Cup isn’t a player at all. It’s the ball. Four years in the making, Adidas’s Brazuca shoots video, tweets in two languages, and has 2 million followers and counting. Score one for the marketers at Adidas. http://onforb.es/UcadLl

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