Once upon a time, pumpkin knew its place. And it was in a pie.

This fall, however, pumpkin – or, more accurately, pumpkin spice – is making a guest appearance in Jell-O, peanut butter, bagels, hummus, M&M’s, whiskey, Oreos, even dog treats (because love of pumpkin spice is not confined to humans). At Trader Joe’s, it’s hard to find anything that isn’t pumpkin.

Are product marketers out of their gourds? Can our hunger for all things pumpkin ever be satisfied? Maybe not.

While there has been some memorable backlash, the trend shows no sign of abating. Depending on your taste, you can blame or thank Starbucks and its wildly popular Pumpkin Spice Latte for all this.

As you can see from this graph of Google searches for “pumpkin spice,” the flavor’s popularity has risen steadily since “PSL” came on the scene a decade ago.

Our recommendation: enjoy it while it lasts. Once fall ends, we may all be experiencing some serious pumpkin spice withdrawal.