Fresh off their acquisition of ACS, Xerox wanted to build on their new healthcare expertise and make a major push into the market.

How to bring a strategic initiative to life.

For starters, we thoroughly analyzed their offerings across segments and conducted extensive stakeholder interviews to get buy-in from various functional and product levels. From there, we developed a:

• Comprehensive communications strategy
• Messaging platform across segments and verticals
• Visual and verbal vocabulary for the brand

A complex business challenge. Simplified.

Through an integrated marketing campaign featuring microsites, sales presentations and collateral, we told a simple but powerful story about Xerox’s value across the healthcare ecosystem. The campaign set the standard for Xerox’s vertical markets.