2019 Silver for B2B Brand Experience

As Panasonic North America continues to evolve, so does the work we do together.

Building on our previous award-winning efforts to transform the brand, our Disrupt the Status Quo campaign helped Panasonic step into the role of industry thought leader. Now, we’re pleased to report, it’s garnered a 2019 Silver Stevie award for B2B Brand Experience of the Year.

In addition to elevating brand perceptions, the campaign far exceeded expectations in generating leads. As the Stevies judges said, “This campaign performance is outstanding. It’s great to see mature brands reinvent themselves to attract new audiences.”

The judges also praised the campaign’s “smart leveraging of internal knowledge as external business intelligence,” “stylish and current marketing materials,” and “good use of video to drive conversion.”

We’re honored to share this award with the incredible team at Panasonic North America.

Want to learn more? Read about our campaign and Panasonic’s continued brand transformation.