Our successful partnership with Healthfirst continues with a Best of Show Award at the 2019 Insurance Marketing & Communications Association Awards (IMCA) in the Total Sales, Marketing and Branding Campaign category.

After achieving outstanding results last year, expectations were high for this year’s Annual Election Period campaign.

Our omni-channel campaign helped Healthfirst keep up its momentum as one of the fastest-growing health plans in New York, and established the company as the value choice for Medicare. It also proved to be a great success in terms of responses, enrollments and cost, setting another high bar for next year.

The IMCA Showcase Awards have recognized the most effective and innovative work in insurance marketing and communications for 61 years.

Want to learn more? Read about our previous campaigns for Healthfirst.