Express Scripts (formerly Medco)

Employers have a fine line to walk. They need to save money on Medicare Part D but feel a responsibility to take care of their retirees. What to do?

Put the answer at their fingertips.

To guide employers to the best retiree option, we created an innovative solution for Express Scripts:

• We developed a 17-question self-diagnostic profiling tool,
• Integrated it into the selling process, and
• Programmed it to convert client input into custom illustrations of how to best meet business goals.

The result? A best-practice sales tool.

The tool became a staple among the company’s best high-volume customers and the basis for other diagnostic sales approaches across product lines.