In an age of fierce competition for the best recruits, how do you find them? And once you do, what do you say to cut through all the messaging they’re bombarded with daily?

Getting creative with locating talent.

For Fidelity, we took an in-depth look at where ambitious, inquisitive people might be spending their time, considering regional differences and variances in brand strength. Then we crafted a value proposition and messaging for key segments. Our integrated campaign included collateral, radio, print, online ads, event signage and text campaigns in public transit.

Candidates responded in record numbers.

Judging by the texts, calls and online inquiries that came pouring in, our campaign was a standout performer:

• 600% average increase in candidates responding
• More text responses in one week than average one-year total
• Up to 60% increase in overall traffic to web page