Without workers comp insurance, business owners open themselves up to government fines and employee lawsuits. But good luck telling them that. Many aren’t sure what it is.

We saw a way to educate and engage.

Our educational microsite told time-starved business owners the who, what, why and how of workers comp in plain language. Quick and conversational, it includes:

• Quizzes, factoids and human-interest videos
• Soft-pitch calls-to-action effectively weaved into the story
• Social media sharing and rankings

Our pilot was so successful it served as the model for The Hartford’s future educational sites.