A headline and four bullets. A headline and four bullets. A headline and four bullets. Bored reading this? Think about the people sitting through the typical PowerPoint presentation.

Fortunately, there is a definite method to creating compelling, engaging presentation slides. Here’s a nice summary of best practices from TED’s in-house expert, most of which we follow every day here.

You’ll find some great tactical tips in this article. But what really struck us is that the practices advocated here are core principles of marketing in general – focused messaging, consistency in layouts, visual simplicity, and so on. In other words, give your presentations the same thought and attention you devote to your other marketing pieces.

If you’d like a little help making your presentations great, we have checklists for content and technology to help guide the process. Want to know more?