How to do a great how-to in 6 seconds
You don’t have to be Mr. Fix-It or Ms. Do-It-Yourselfer to enjoy Lowe’s clever home improvement Vines. Check out a few …
Monthly Archives: July 2014
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Rethinking the “health experience” at HxRefactored
Our favorite quote from the HxRefactored design and technology conference in Brooklyn? “Information is cheap. Understanding is expensive.” Ain’t that the …
Healthy social media practices: 8 do’s and don’ts
Granted, health insurance companies may never quite attain BFF status with their customers, but many in the industry are having success …
Harvard Case Study to Highlight How Pappas MacDonnell Used Integrated Marketing to Help Launch Connecticut’s Health Insurance Exchange
Case featuring success of Access Health CT will be taught as part of curriculum at Harvard Business School and Harvard School …
GE Capital connects with diverse candidates
Driven. Collaborative. Inclusive. GE Capital is justifiably proud of its corporate culture. Our new recruitment campaign is getting candidates excited about …
3 marketing lessons from a founding father
We all know him as a statesman, scientist and inventor, but Benjamin Franklin was something of a marketing pioneer as well. …