5 ways to lose your retiree audience fast
You’re marketing a service to retirees. What do you picture? Palm trees? A golf course? Maybe…if they’re in their 80s or …
Monthly Archives: August 2014
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Pappas MacDonnell Garners 11 Awards for a Wide Range of Work on Behalf of Connecticut’s Health Insurance Exchange
Awards include Best of Show from Insurance Marketing Communications Association and two “Stevies” from American Business Awards SOUTHPORT, CONN., August 11, …
The movie version of simplifying the complex
With just a piece of paper, could you convey what’s most memorable about your favorite movies? Here’s the catch: no drawing …
Our test drive of the Uber experience
Just how far will we go to test out interesting user experiences? The answer: many, many miles. At least that’s how …