Is the stature of CMOs on the rise?
Many in our industry aspire to become CMOs someday. But is it a role that is becoming more or less important over time?
Monthly Archives: October 2019
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How data and CX are elevating the CMO role
According to McKinsey, IBM, Forrester, Deloitte and other organizations that follow CMOs closely, the CMO’s value and reputation in the C-suite and boardroom are rising.
How CMOs are enhancing the stature of marketing
With the CMO’s value and reputation in the C-suite and boardroom rising what strategies can CMOs employ to maintain (or improve) their standing?
Revealed: The marketing strategies of Biden, Sanders and Warren
As the 2020 Democratic race heats up, a familiar force is already having an impact on our elections: Facebook. As The New York Times explains in a fascinating article, Facebook is now making data on political ad targeting available.