4 reasons to work with an independent agency

With July 4 around the corner, we got to thinking about our status as an “independent” agency. In an industry with vast empires of agency holding companies, we’ve remained proudly independent since 1977 (one year after the bicentennial!).

When selecting an agency, here’s why we think you should opt for independence.

1. Flexibility, not bureaucracy
Strip away the layers of corporate approvals and you get a more nimble agency. That means faster turnarounds and quicker response to client needs. With independent agencies like ours, there are no “one size fits all” relationships – just strategic and creative services aligned to you, whether you need 2020 planning or a website redesign.

2. Undivided focus
Non-independents may be balancing dozens of accounts at a time. At an independent agency, there is less opportunity for account conflicts. Your business will likely be the only one of its kind on the roster, because you shouldn’t have to compete for your agency’s attention, or its best people and ideas.

3. Independent thinking
There’s freedom in being independent. Freedom to think more creatively. Freedom to take on challenges other agencies won’t touch. Freedom to focus on products, companies and industries that the agency’s people are most passionate about. That results in better work.

4. No smoke and mirrors
Many times, the VPs you meet during the agency review process mysteriously disappear once the hard work begins. Our top people are in every meeting and in tune with every detail of your project from day one. We’re stacked with a seasoned staff with skin in the game, not a revolving door of junior marketers.

Contact us to see how we can help with your next project. And enjoy your Independence Day to the fullest!