The secret to collaboration can be found in toast
What’s simpler than making toast? Bread in, bread out, right? Well, as it turns out, people visualize the task in many …
Author Archives: Pappas MacDonnell
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Innovation in the insurance industry
To consider life insurance, you have to acknowledge the possibility of your own demise – a downer, to say the least. …
What’s happening at Speakeasy?
Today’s topics: A foot magazine, a yawning ad and bicycle superhighways.
Our most controversial blog post ever
Seems our latest FieldNotes email took some readers by surprise. To make a point about the creepiness of targeted marketing that …
Be a smart marketer, not a creepy one
We’ve been collecting tons of data on you, so we’re pretty confident this blog will be right up your alley. Just …
What’s happening at Speakeasy?
Today’s topics: Ice sculptures, Google Feud and Kevin Bacon’s eggs.
Helping Xerox help those who need it most
The biggest challenge for people who need public assistance? For many, it’s simply navigating the system. In most states, you have …
The race for best brand heats up
As we pointed out in our April 30 post, the 2016 candidates are bucking a history of bland stars and stripes …
Outsourcing your social life
You’ve been making your own decisions about who to be friends with for quite some time now. But can you really …
The Instant Trustification of Brands
Today, digital brands seem to come out of nowhere and quickly gain traction, even cult-like devotion. They’re not on TV, they …