Women are from Venus, marketers are from Mars?
In our 37 years as a women-owned marketing and communications company, we’ve noticed that there’s sometimes a communication gap between marketers …
Author Archives: Pappas MacDonnell
Read more
Brands find there’s more to Snapchat than selfies
Seems like all the cool kids are on Snapchat. Should your brand be there, too? Without doubt, it’s quickly become a …
What’s happening at Speakeasy?
Our agency’s weekly “Speakeasy” meetings feature a lively exchange of content and ideas. This week we’ve been discussing (and sometimes scratching …
Advertisers eyeing Apple Watch
What time is it? The answer may soon be: time for an advertising message. As the release of the Apple Watch …
Creative number crunching from The New York Times
While The New York Times may be best known for its in-depth writing, we’ve been impressed with their graphical side lately …
What’s happening at Speakeasy?
Our agency’s weekly “Speakeasy” meetings feature a lively exchange of content and ideas. Pull up a chair and get debriefed on …
Margarine causes divorce (and other dubious conclusions)
We’ve written before about the dangers of misreading data and mistaking correlation for causation. So this humorous site, on the striking …
How to keep technology from killing your business
As this month’s Consumer Electronics Show demonstrated, technological disruption is everywhere. And it’s only accelerating. Driven by the explosion in mobile …
What’s happening at Speakeasy?
Our agency’s weekly “Speakeasy” meetings feature a lively exchange of content and ideas. Pull up a chair and get debriefed on …
Bus shelters that transport you to a new reality
Here’s something to wake you up from the drudgery of your daily commute. In certain bus shelters, you might find yourself …