Reluctant to share health data? Gen Z isn’t.
Personal health information has long been a closely guarded secret, between just us and our doctors. But Gen Z is beginning to change that.
Author Archives: Pappas MacDonnell
Read more
The surprising relationship between brand and performance marketing
One stat helps explain Airbnb’s savvy marketing move and why other businesses may follow suit.
Gen Z’s other obsession (besides the phone)
We all know Gen Z is digitally savvy. But turns out they’re rather financially savvy, too. See how they’re defying expectations.
See what your 2024 will look like (spoilers ahead)
After an eventful 2023, you’re probably wondering what the new year will bring. Well, we’ve already looked deep into our Times Square crystal ball and can tell you with zero confidence that all of the following will definitely happen.
3 new B2B studies, 3 new growth hacking strategies
Recently, we attended the IAA’s 2023 Global B2B Brand Summit in New York, where more than two dozen top global marketers shared their earned wisdom.
Marketing Myth #8: Repeating what works will keep on working
We’ve all seen it: a company takes last year’s marketing plan, tweaks it 5% and – presto! – they have this year’s shiny new plan. But history isn’t destiny. And just doing what made you great isn’t likely to work forever.
Marketing Myth #7: Marketing is secondary to sales in B2B
It’s an age-old dynamic. In B2B, marketing generates the leads then hands them off to sales, which nurtures them and closes the deal. At least that’s how it used to be.
Marketing Myth #6: The purchase funnel is still a thing
Wait, the purchase funnel isn’t a thing? How can that be?
Marketing Myth #5: B2B campaigns should be rational, not emotional
You can’t go wrong making rational arguments to B2B decision makers, right? Join us as we bust another marketing myth.
Lean Surveillance
A conversation with marketing technology pioneer Duane Schulz