4 key takeaways on social media marketing from the 2019 Digital Summit
4 key takeaways on social media marketing from the 2019 Digital Summit Here’s some food for thought from the recent TechMedia …
Author Archives: Pappas MacDonnell
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Find your inner Thoreau. It’s National Simplicity Day.
Find your inner Thoreau. It’s National Simplicity Day. While every day is Simplicity Day at Pappas MacDonnell – where we never …
4 reasons to work with an independent agency
With July 4 around the corner, we got to thinking about our status as an “independent” agency. In an industry with vast empires of agency holding companies, we’ve remained proudly independent since 1977 (one year after the bicentennial!).
Best of Show Award for Healthfirst campaign
Our successful partnership with Healthfirst continues with a Best of Show Award at the 2019 Insurance Marketing & Communications Association Awards …
Dear CCOs: We’ve become jargonized
Marketing advice from our Chief Canine Officers: Can you proffer any guidance to help us institutionalize a regimen of internal processes that will counteract our tendency to engage in self-referential product-speak?
Dear CCOs: Help, it’s a tech invasion
Marketing advice from our Chief Canine Officers: I work in a large, established company. Should we be worried about the new techy firms in our space?
2019 Silver for B2B Brand Experience
2019 Silver for B2B Brand Experience As Panasonic North America continues to evolve, so does the work we do together. Building …
Say hello to Catherine
10 things you should know about Catherine Ostheimer, our new EVP. Started on the agency side Spent 20 years in corporate marketing: …
How different should your logo be?
How different should your logo be? If your company’s logo doesn’t stand apart from the competition, is it a fail? Not necessarily. What …
Dear CCOs: Without testing, I feel exposed
Marketing advice from our Chief Canine Officers Dear Chief Canine Officers: I feel like I’m exposing myself to a lot of risk. I …