What it means to be a 21st century brand
Lots of great brands were born in the 20th century. Trouble is, some are still stuck there. Here are three ways …
Author Archives: Pappas MacDonnell
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What’s the future of the digital experience?
Here we are in February already and we’re only now getting around to sharing our New Year’s Resolution! (It was to …
Top 3 Reasons B2B Loves FB
B2B marketers now choose Facebook over LinkedIn as their preferred social platform, 43% to 37%.1 Here’s why: 1. Marketers are fishing …
Gold at the Marketing Excellence Awards!
For a company looking to change perceptions that it’s consumer-focused, taking home gold at the premier B2B marketing awards is a …
Innovation in an instant?
Call it the Silicon Valley effect. Today, mainstream businesses are trying to innovate faster with a popular tech tactic – MVP, …
Brands have a place in our hearts. How about our brains?
Visualize the brand logo for Burger King. Now for Starbucks. OK, which one has a crown? If you’re not sure, you’re …
Our Chief Canine Officers share their thoughts on our 40th anniversary
How are we still going strong after all these years? In celebration of 280 years of Pappas MacDonnell (OK, 40 if …
What do the City of Denver, 300 airlines and the Atlanta Braves have in common?
Panasonic technology is helping them all move boldly into the future. Once known for consumer electronics, Panasonic has transformed itself into …
How do you launch in a new market? Decisively.
See how we helped a Xerox solution gain traction. While Xerox’s child support payments platform was #1 in America, it was …
Meet our holiday staff
Being in the service business means being there for you, even during the holidays. So this year our Chief Canine Officers, …