Panasonic North America selects Pappas MacDonnell for B2B brand initiative
Still think of Panasonic as a consumer electronics company? There’s a whole other side to the company you may not know. …
Author Archives: Pappas MacDonnell
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Breakdowns in the online customer journey
Here’s a fairly astonishing stat if your company (or job) depends on making the web usable for customers. Only about one-third …
7 signs your health plan members aren’t happy
With Open Enrollment for health insurance right around the corner, all thoughts turn to acquiring as many members as possible. But …
Adobe on how to create a forgery – er, masterpiece
We were struck by Adobe’s campaign in which digital artists patch together stock art to recreate lost, stolen or destroyed masterpieces …
Tech upstarts nipping at your heels?
See how we helped one wealth management firm stand their ground.
Do customers really want to be your friend?
We love a good contrarian opinion, especially when it aligns with our own thinking. After years of brands focusing on social …
Account manager finds unique way to bring office home
You know your employees are loyal when…they buy pet fish in your company’s brand colors! These little beauties – bred from …
Don’t make PowerPoint presentations an afterthought
Let’s take a quick inventory on your prep for a new product launch: Website updates? Check. New sell sheets? Check. Videos? …
Integrated videos showcase Xerox’s Government Healthcare Solutions
When you offer the breadth of solutions that Xerox Government Healthcare Solutions does, getting the story across …
New book shines spotlight on our marketing strategy
More than two years after our marketing efforts helped launch Connecticut’s official health insurance marketplace, we’re very pleased that …