How to win the “voters” that matter to you – your customers
As midterm elections near, let’s ponder what voting can teach us about user experience. Customers, of course, vote all the time …
Category: Customer Experience
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Breakdowns in the online customer journey
Here’s a fairly astonishing stat if your company (or job) depends on making the web usable for customers. Only about one-third …
Helping Xerox help those who need it most
The biggest challenge for people who need public assistance? For many, it’s simply navigating the system. In most states, you have …
What does it mean to be user-centric?
What’s happening at Speakeasy?
Our agency’s weekly “Speakeasy” meetings feature a lively exchange of content and ideas. Pull up a chair and get debriefed on …
Women are from Venus, marketers are from Mars?
In our 37 years as a women-owned marketing and communications company, we’ve noticed that there’s sometimes a communication gap between marketers …
Advertisers eyeing Apple Watch
What time is it? The answer may soon be: time for an advertising message. As the release of the Apple Watch …
Bus shelters that transport you to a new reality
Here’s something to wake you up from the drudgery of your daily commute. In certain bus shelters, you might find yourself …
New video experiences go way beyond “play”
How can you interact with a video aside from pressing play? Recently, two custom YouTube experiences answered that question in novel …
Is Twitter selling out by letting users buy?
Just in time for the gift-giving holidays, Twitter is going all retail on us with three new initiatives: Add stuff to …