iBeacon: Creepy or cool?
Something is watching you as you walk through the ballpark. You can’t see it but it’s tracking your movements, waiting for …
Category: Customer Experience
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Dissatisfied users? Blame your microinteractions.
What are microinteractions, you ask? They’re those little moments when a user engages with your product (or app or website) to …
Silicon Valley has a new target
Big banks beware. There’s a new kid in town aiming to take your credit card customers. Start-up Affirm, led by PayPal …
Find inspiration with Google Maps
Guess who’s making great use of Google Maps lately? Well, it’s Google themselves, with two sites that highlight how maps can …
Beware of drawing conclusions from data
We’ve all been told, don’t jump to conclusions. Yet we all do sometimes – marketers especially. With so much data at …
Health and fitness apps: Just do it or just don’t?
Now that Apple is jumping into the health and fitness game, it seems like only a matter of time before we’re …
Our test drive of the Uber experience
Just how far will we go to test out interesting user experiences? The answer: many, many miles. At least that’s how …
Rethinking the “health experience” at HxRefactored
Our favorite quote from the HxRefactored design and technology conference in Brooklyn? “Information is cheap. Understanding is expensive.” Ain’t that the …
This fall, Apple aims to keep the doctor away with a new Health app in iOS 8
We’ve written about consumers taking greater control of their health care coverage. Seems they’ll be taking greater control of their health, …
How to cure health care costs? Let the consumer do the shopping.
How can the U.S. have the world’s highest health care costs and only average health outcomes? It’s a question that’s plagued …