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Category: Customer Experience
Apple-inspired insurance stores a key to CT healthcare exchange’s success.
One of the hottest topics in Health Care Reform is the success of Connecticut’s healthcare exchange – Access Health CT – …
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Wondering what goes into the successful launch of a state health insurance exchange? Check out HealthBiz Decoded’s interview with our own Kyle MacDonnell.
Below are a few highlights from Kyle’s interview, which covers the planning and strategy we employed as the marketing agency of …
So many screen sizes, so little time. Better know responsive design.
Sitting in a meeting last week, a senior marketing executive turned to a colleague and said, “How would you explain this …
Health care reform insights for small businesses.
Here’s some of what we heard from small business owners last week when we helped our client Access Health CT host …
Usability testing pays big dividends.
Usability testing pays big dividends. “There’s no time.” “There’s no budget.” “I’ll do it later… maybe.” Let’s just get right to …
Do icons belong in your mobile design?
Everyone loves icons, right? They’re cute. They save space. And they communicate effectively. Or do they? With mobile design especially, there are some …
User experience: designing dialogue boxes.
One of most important things to keep in mind when designing the user experience is saving them time. For example, how …
Conversion: a multifaceted process.
It’s no secret that intuitive information architecture, compelling visuals and persuasive copy all lead to online sales, but just how complex …