Pew reports that photos are becoming the new online currency.
We’re quickly becoming a world that communicates through pictures. Nearly one-fifth of online women (19%) use Pinterest, which lets users organize …
Category: Customer Experience
Read moreIncrease mobile ad viewership 35% by adding video.
We’ve always known that visuals can increase comprehension by as much as seven times over simple text. Taking that a step …
Engaging the customer: 3 views.
3 points about engaging the customer worth noting. 1. Social KPIs: Quantity or quality? Nearly all reporting for social media includes …
Insights into a better user experience.
Getting to a user-centered experience It’s unanimous. Every marketer today wants a “user-centered” website. So why do so few have one? …
What you need to know about mobile marketing.
We’re all mobile marketers now. Can you feel the balance shifting? Right now, we’re at a technological tipping point. Tablets will …
Make your iPad sell harder.
Creating sales content worthy of the iPad. Here’s a scenario that’s becoming all too familiar. A company outfits its salespeople with …
Socialize, mobilize…optimize for SEO!
Today’s keys to better SEO: Social and Mobile The “optimization” in SEO is a moving target and moving fast. It’s nearly …
Stop marketing, start educating.
Your marketing could use an education. Until recently marketing was pretty straightforward. People either believed what they heard and saw or …
Choosing health coverage: lessons from the 401(k).
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What we’re hearing. Over the years, conventional pension plans have given way to 401(k) plans (403(b) in the not-for-profit sector) as …
Customer insights.
That’s the Voice of the Customer! Is anybody listening? What we’re hearing. Now more than ever, paying attention to the Voice …