Do customers really want to be your friend?
We love a good contrarian opinion, especially when it aligns with our own thinking. After years of brands focusing on social …
Category: Marketing & Selling
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Integrated videos showcase Xerox’s Government Healthcare Solutions
When you offer the breadth of solutions that Xerox Government Healthcare Solutions does, getting the story across …
New book shines spotlight on our marketing strategy
More than two years after our marketing efforts helped launch Connecticut’s official health insurance marketplace, we’re very pleased that …
REI versus Black Friday
As other stores gear up for the start of the holiday shopping frenzy, outdoor equipment retailer REI is drawing a line …
The worst business jargon of all time
Yes, we may be a little more sensitive to this topic than most. After all, simplifying the complex is what we …
Just the facts, marketers
These days, fact-checking is old-fashioned and everything needs to be done yesterday. So is it OK for marketers and content creators to …
The secret to collaboration can be found in toast
What’s simpler than making toast? Bread in, bread out, right? Well, as it turns out, people visualize the task in many …
What’s happening at Speakeasy?
Today’s topics: Ice sculptures, Google Feud and Kevin Bacon’s eggs.
Helping Xerox help those who need it most
The biggest challenge for people who need public assistance? For many, it’s simply navigating the system. In most states, you have …
The race for best brand heats up
As we pointed out in our April 30 post, the 2016 candidates are bucking a history of bland stars and stripes …