The Instant Trustification of Brands
Today, digital brands seem to come out of nowhere and quickly gain traction, even cult-like devotion. They’re not on TV, they …
Category: Marketing & Selling
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What’s happening at Speakeasy?
Our agency’s weekly “Speakeasy” meetings feature a lively exchange of content and ideas. Pull up a chair and get debriefed on …
You’ve got NO mail: Lessons from our email-free day
Let’s face it, email is a necessary evil. Or is it? We decided to find out by doing without it for …
Goodbye, Mallomars. See you in the fall.
While saying good riddance to the snow this year, we bid a fond farewell to another seasonal tradition: eating Mallomars. For …
Medium: Blogging for the rest of us
We get excited about anything that makes life a little simpler. Our latest obsession? The blogging platform, Medium. To be sure, …
New GE Capital recruiting campaign shines a spotlight on IT
Just a short walk from Bourbon Street in the heart of New Orleans, exciting things are happening, especially if IT is …
Women are from Venus, marketers are from Mars?
In our 37 years as a women-owned marketing and communications company, we’ve noticed that there’s sometimes a communication gap between marketers …
Brands find there’s more to Snapchat than selfies
Seems like all the cool kids are on Snapchat. Should your brand be there, too? Without doubt, it’s quickly become a …
Advertisers eyeing Apple Watch
What time is it? The answer may soon be: time for an advertising message. As the release of the Apple Watch …
Creative number crunching from The New York Times
While The New York Times may be best known for its in-depth writing, we’ve been impressed with their graphical side lately …