Bus shelters that transport you to a new reality
Here’s something to wake you up from the drudgery of your daily commute. In certain bus shelters, you might find yourself …
Category: Marketing & Selling
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Branding lessons from the Michelin Man
In his early days, the Michelin Man chomped on cigars and guzzled champagne. While hard to believe now that a tire …
Newsflash: Millennial stereotypes are not all true!
Contrary to popular belief, it seems millennials are not just self-involved, smartphone-addicted and underemployed. Who knew? Adweek gets the real story. …
Is Twitter selling out by letting users buy?
Just in time for the gift-giving holidays, Twitter is going all retail on us with three new initiatives: Add stuff to …
iBeacon: Creepy or cool?
Something is watching you as you walk through the ballpark. You can’t see it but it’s tracking your movements, waiting for …
Had enough of pumpkin spice yet?
Once upon a time, pumpkin knew its place. And it was in a pie. This fall, however, pumpkin – or, more …
Dissatisfied users? Blame your microinteractions.
What are microinteractions, you ask? They’re those little moments when a user engages with your product (or app or website) to …
Silicon Valley has a new target
Big banks beware. There’s a new kid in town aiming to take your credit card customers. Start-up Affirm, led by PayPal …
Beware of drawing conclusions from data
We’ve all been told, don’t jump to conclusions. Yet we all do sometimes – marketers especially. With so much data at …
Health and fitness apps: Just do it or just don’t?
Now that Apple is jumping into the health and fitness game, it seems like only a matter of time before we’re …