Category: Marketing & Selling
How to cure health care costs? Let the consumer do the shopping.
How can the U.S. have the world’s highest health care costs and only average health outcomes? It’s a question that’s plagued …
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Purchase influence varies wildly by content type
A recent Nielsen study reveals considerable variance in purchase influence by content type – with expert reviews leading the charge. What is …
Facebook’s News Feed algorithm has halved your Page’s organic reach this past year.
How are you keeping your Fans engaged?
3 surprisingly underused web and social media marketing tools.
Marketing has always been an art and a science. Lately, however, the balance seems to be shifting to the science side, …
“Price is what you pay. Value is what you get.”
Forbes praises the communication efforts of Access Health CT.
Simplify the complex! We’ve been saying it (and doing it) for a long time. So we were very gratified to see …
What’s in store for 2014: Four Insights
We asked our friends in the Field what they saw coming in 2014 and what would be most important to them. …
Enrollment strategy pays big dividends for Access Health CT.
As the rollout of Health Care Reform continues, we’re happy to report that Connecticut and our client Access Health CT (the …
Wondering what goes into the successful launch of a state health insurance exchange? Check out HealthBiz Decoded’s interview with our own Kyle MacDonnell.
Below are a few highlights from Kyle’s interview, which covers the planning and strategy we employed as the marketing agency of …