Conversion: a multifaceted process.
It’s no secret that intuitive information architecture, compelling visuals and persuasive copy all lead to online sales, but just how complex …
Category: Marketing & Selling
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The case for a unified platform.
What’s holding back stronger ad growth on Facebook? Some claim a lack of sufficient monetization of mobile advertising, others the absence …
Taxes: maybe it’s not about who, but how long.
One of the most heavily debated topics leading up to the election was how the wealthy and the middle class should …
Twitter bots predict the race.
Twitter has become the go-to source for political news and a driving force behind some of the year’s biggest political stories. …
Pew reports that photos are becoming the new online currency.
We’re quickly becoming a world that communicates through pictures. Nearly one-fifth of online women (19%) use Pinterest, which lets users organize …
LinkedIn transforming the search industry.
In the 90s it was said that almost anyone carrying a briefcase in New York was a headhunter. Easy entry barrier, …
For best SEO, be true to yourself.
Increasingly, SEO is not about gaming the engines. It’s about offering good content that is true to who you are and …
Healthcare exchanges: suspicions abound.
For the 13 states that have committed to implementing their own healthcare exchange, many are realizing that the biggest hurdle isn’t …
Increase mobile ad viewership 35% by adding video.
We’ve always known that visuals can increase comprehension by as much as seven times over simple text. Taking that a step …
Best-ever type of advertising.
Timeless advertising idea, digitally remastered. What if your advertising could be completely credible and cost almost nothing? The concept is nothing …