Marketing Myth #4: Well-known brands don’t have awareness problems
Contrary to popular belief, name recognition is no guarantee you’ll make a buyer’s short list.
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Seriously, must we rank absolutely everything?
Major institutions are rebelling against college rankings. Could the days of rating schools (and other things) be numbered?
Marketing Myth #3: Customer loyalty beats customer acquisition
While B2B marketers tend to focus on the “bird in the hand” – cultivating existing customers – pursuing the “two in the bush” may be a wiser long-term strategy.
Holiday help for the easily distracted
With the hectic holidays approaching, we’d like to propose some refinements to the season.
Marketing Myth #2: Cutting marketing budgets is wise in a recession
With a possible recession looming, corporate America is starting to cut back on marketing expenditures.
Marketing Myth #1: Demand generation is king
Focusing on demand gen and pipeline creation spurs business growth, right? Not so fast, say the data science experts at the Ehrenberg Bass Institute. In fact, relying too much on B2B demand gen – at the expense of brand marketing – can actually stunt growth.
Our gift guide to avoid an “out of stock” holiday
Don’t let delivery delays turn you into Scrooge this year.
Yes, the weather is bad. Is marketing making it worse?
Remember the quaint old days when it would rain cats and dogs occasionally, and Old Man Winter would give us a chill? No more.
10 ways to capitalize on Clubhouse
On first glance, the breakout social media platform Clubhouse might seem limiting for brands. But look closer and you may see (or rather, hear) some intriguing possibilities.
COVID is no laughing matter. Or maybe it is.
After a year-plus of COVID, is it time to resume our lives with reckless abandon and revelry? The answer according to some humorous new ads: heck yeah!