Insurance is often viewed as a conservative industry, focused as it is on the management of risk. And that risk-averse approach has served the leading insurance companies well – many have been around since the first half of the 19th century.
4 key takeaways on social media marketing from the 2019 Digital Summit Here’s some food for thought from the recent TechMedia …
Find your inner Thoreau. It’s National Simplicity Day. While every day is Simplicity Day at Pappas MacDonnell – where we never …
With July 4 around the corner, we got to thinking about our status as an “independent” agency. In an industry with vast empires of agency holding companies, we’ve remained proudly independent since 1977 (one year after the bicentennial!).
Marketing advice from our Chief Canine Officers: Can you proffer any guidance to help us institutionalize a regimen of internal processes that will counteract our tendency to engage in self-referential product-speak?
Marketers have a love-hate relationship with thought leadership. They love what it can do for their brand in the market.
Marketing advice from our Chief Canine Officers: I work in a large, established company. Should we be worried about the new techy firms in our space?
2019 Silver for B2B Brand Experience As Panasonic North America continues to evolve, so does the work we do together. Building …
How different should your logo be? If your company’s logo doesn’t stand apart from the competition, is it a fail? Not necessarily. What …
Marketing advice from our Chief Canine Officers Dear Chief Canine Officers: I feel like I’m exposing myself to a lot of risk. I …
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