An Oktoberfest surprise…
Our agency’s latest creation has been in development for months. It’s not a website, interactive tool or strategic marketing plan. It’s …
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Health and fitness apps: Just do it or just don’t?
Now that Apple is jumping into the health and fitness game, it seems like only a matter of time before we’re …
Pappas MacDonnell Garners 11 Awards for a Wide Range of Work on Behalf of Connecticut’s Health Insurance Exchange
Awards include Best of Show from Insurance Marketing Communications Association and two “Stevies” from American Business Awards SOUTHPORT, CONN., August 11, …
Our test drive of the Uber experience
Just how far will we go to test out interesting user experiences? The answer: many, many miles. At least that’s how …
Rethinking the “health experience” at HxRefactored
Our favorite quote from the HxRefactored design and technology conference in Brooklyn? “Information is cheap. Understanding is expensive.” Ain’t that the …
Harvard Case Study to Highlight How Pappas MacDonnell Used Integrated Marketing to Help Launch Connecticut’s Health Insurance Exchange
Case featuring success of Access Health CT will be taught as part of curriculum at Harvard Business School and Harvard School …
GE Capital connects with diverse candidates
Driven. Collaborative. Inclusive. GE Capital is justifiably proud of its corporate culture. Our new recruitment campaign is getting candidates excited about …
The two most important events of 1977?
Star Wars opening in theaters and Pappas MacDonnell opening for business! As we celebrate our 37th birthday, we’re thankful that the …
Forbes praises the communication efforts of Access Health CT.
Simplify the complex! We’ve been saying it (and doing it) for a long time. So we were very gratified to see …
What’s in store for 2014: Four Insights
We asked our friends in the Field what they saw coming in 2014 and what would be most important to them. …