Innovation in the insurance industry
To consider life insurance, you have to acknowledge the possibility of your own demise – a downer, to say the least. …
Category: Trends
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The race for best brand heats up
As we pointed out in our April 30 post, the 2016 candidates are bucking a history of bland stars and stripes …
Outsourcing your social life
You’ve been making your own decisions about who to be friends with for quite some time now. But can you really …
The Instant Trustification of Brands
Today, digital brands seem to come out of nowhere and quickly gain traction, even cult-like devotion. They’re not on TV, they …
Brands find there’s more to Snapchat than selfies
Seems like all the cool kids are on Snapchat. Should your brand be there, too? Without doubt, it’s quickly become a …
Advertisers eyeing Apple Watch
What time is it? The answer may soon be: time for an advertising message. As the release of the Apple Watch …
Margarine causes divorce (and other dubious conclusions)
We’ve written before about the dangers of misreading data and mistaking correlation for causation. So this humorous site, on the striking …
Bus shelters that transport you to a new reality
Here’s something to wake you up from the drudgery of your daily commute. In certain bus shelters, you might find yourself …
Newsflash: Millennial stereotypes are not all true!
Contrary to popular belief, it seems millennials are not just self-involved, smartphone-addicted and underemployed. Who knew? Adweek gets the real story. …
Is Twitter selling out by letting users buy?
Just in time for the gift-giving holidays, Twitter is going all retail on us with three new initiatives: Add stuff to …