Health care reform insights for small businesses.
Here’s some of what we heard from small business owners last week when we helped our client Access Health CT host …
Category: Trends
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Connecticut Health Insurance Exchange takes shape as Access Health CT.
The Connecticut Health Insurance Exchange is now Access Health CT, with a sunny, welcoming new identity that we’re pleased and privileged …
The real formula behind effective direct response marketing.
The following piece is by way of Pete Kennedy, who is managing partner of Main Street ROI and a friend of …
Conversion: a multifaceted process.
It’s no secret that intuitive information architecture, compelling visuals and persuasive copy all lead to online sales, but just how complex …
When it comes to retirement, 80 may be the new 60.
The latest annual Wells Fargo Retirement Survey found that three out of ten middle-class Americans say they will need to “work …
Will world’s smallest camera raise privacy concerns?
Too early for this gift-giving season, but for those who want pictures of every moment of their life, the Memoto Lifelogging …
Affordable Care Act – What in store for 2013?
Tomorrow (Dec. 14) is the deadline for whether states want to set up their own health exchanges in anticipation for 2014 …
Twitter takes the spotlight on election night.
It’s official. Twitter has become de rigueur for political campaign marketing. There were more than 31 million election-related tweets on Election …
Pew reports that photos are becoming the new online currency.
We’re quickly becoming a world that communicates through pictures. Nearly one-fifth of online women (19%) use Pinterest, which lets users organize …
LinkedIn transforming the search industry.
In the 90s it was said that almost anyone carrying a briefcase in New York was a headhunter. Easy entry barrier, …