Seriously, must we rank absolutely everything?
Major institutions are rebelling against college rankings. Could the days of rating schools (and other things) be numbered?
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Yes, the weather is bad. Is marketing making it worse?
Remember the quaint old days when it would rain cats and dogs occasionally, and Old Man Winter would give us a chill? No more.
10 ways to capitalize on Clubhouse
On first glance, the breakout social media platform Clubhouse might seem limiting for brands. But look closer and you may see (or rather, hear) some intriguing possibilities.
COVID is no laughing matter. Or maybe it is.
After a year-plus of COVID, is it time to resume our lives with reckless abandon and revelry? The answer according to some humorous new ads: heck yeah!
Goodbye, alternative facts. Hello, greasy pork.
It seems people are starving for some truth. That’s what Montreal restauranteur Feigang Fei found after an appreciative customer tweeted his tell-it-like-it-is menu.
Simplicity Spotlight: Skimm2020
A shout-out this week to some kindred spirits in simplifying the complex, The Skimm.
6 ways insurers are behaving like startups
Insurance is often viewed as a conservative industry, focused as it is on the management of risk. And that risk-averse approach has served the leading insurance companies well – many have been around since the first half of the 19th century.
4 key takeaways on social media marketing from the 2019 Digital Summit
4 key takeaways on social media marketing from the 2019 Digital Summit Here’s some food for thought from the recent TechMedia …
4 reasons to work with an independent agency
With July 4 around the corner, we got to thinking about our status as an “independent” agency. In an industry with vast empires of agency holding companies, we’ve remained proudly independent since 1977 (one year after the bicentennial!).
Best of Show Award for Healthfirst campaign
Our successful partnership with Healthfirst continues with a Best of Show Award at the 2019 Insurance Marketing & Communications Association Awards …