Beware of drawing conclusions from data
We’ve all been told, don’t jump to conclusions. Yet we all do sometimes – marketers especially. With so much data at …
Category: View All
Read more
Health and fitness apps: Just do it or just don’t?
Now that Apple is jumping into the health and fitness game, it seems like only a matter of time before we’re …
10 tips for presentation slides that keep audiences awake
A headline and four bullets. A headline and four bullets. A headline and four bullets. Bored reading this? Think about the …
5 ways to lose your retiree audience fast
You’re marketing a service to retirees. What do you picture? Palm trees? A golf course? Maybe…if they’re in their 80s or …
Pappas MacDonnell Garners 11 Awards for a Wide Range of Work on Behalf of Connecticut’s Health Insurance Exchange
Awards include Best of Show from Insurance Marketing Communications Association and two “Stevies” from American Business Awards SOUTHPORT, CONN., August 11, …
The movie version of simplifying the complex
With just a piece of paper, could you convey what’s most memorable about your favorite movies? Here’s the catch: no drawing …
Our test drive of the Uber experience
Just how far will we go to test out interesting user experiences? The answer: many, many miles. At least that’s how …
How to do a great how-to in 6 seconds
You don’t have to be Mr. Fix-It or Ms. Do-It-Yourselfer to enjoy Lowe’s clever home improvement Vines. Check out a few …
Rethinking the “health experience” at HxRefactored
Our favorite quote from the HxRefactored design and technology conference in Brooklyn? “Information is cheap. Understanding is expensive.” Ain’t that the …
Healthy social media practices: 8 do’s and don’ts
Granted, health insurance companies may never quite attain BFF status with their customers, but many in the industry are having success …