One of the hottest topics in Health Care Reform is the success of Connecticut’s healthcare exchange – Access Health CT – which is leading all states in meeting federal enrollment goals.¹ So how is Connecticut doing it? Give a lot of the credit to its unique community-based stores, known as Enrollment Centers.

Not only are these Centers enrolling comparatively high percentages of private health plan-eligible consumers – vital to the sustainability of the Affordable Care Act (ACA) – they’re getting raves for providing an Apple Store-like experience: simple, friendly, efficient and helpful.²

Access Health CT’s Enrollment Centers are also noteworthy for several other reasons:

1. Conversion rates of in-person channels are exceeding all other enrollment paths.
2. Attracted an on-site broker sales force that handled the vast majority of enrollments.
3. They have been the model for Enrollment Fairs–which Access Health CT will have hosted nearly 100 of by the end of open enrollment on 3/31.

1. The New York Times
2. Forbes