Confessions of an agency intern
Working as an intern for Pappas MacDonnell was not at all what I expected.
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6 ways insurers are behaving like startups
Insurance is often viewed as a conservative industry, focused as it is on the management of risk. And that risk-averse approach has served the leading insurance companies well – many have been around since the first half of the 19th century.
4 key takeaways on social media marketing from the 2019 Digital Summit
4 key takeaways on social media marketing from the 2019 Digital Summit Here’s some food for thought from the recent TechMedia …
Find your inner Thoreau. It’s National Simplicity Day.
Find your inner Thoreau. It’s National Simplicity Day. While every day is Simplicity Day at Pappas MacDonnell – where we never …
4 reasons to work with an independent agency
With July 4 around the corner, we got to thinking about our status as an “independent” agency. In an industry with vast empires of agency holding companies, we’ve remained proudly independent since 1977 (one year after the bicentennial!).
Best of Show Award for Healthfirst campaign
Our successful partnership with Healthfirst continues with a Best of Show Award at the 2019 Insurance Marketing & Communications Association Awards …
Dear CCOs: We’ve become jargonized
Marketing advice from our Chief Canine Officers: Can you proffer any guidance to help us institutionalize a regimen of internal processes that will counteract our tendency to engage in self-referential product-speak?
8 weeks to becoming a thought leader
Marketers have a love-hate relationship with thought leadership. They love what it can do for their brand in the market.
Dear CCOs: Help, it’s a tech invasion
Marketing advice from our Chief Canine Officers: I work in a large, established company. Should we be worried about the new techy firms in our space?
2019 Silver for B2B Brand Experience
2019 Silver for B2B Brand Experience As Panasonic North America continues to evolve, so does the work we do together. Building …
Get insights from our two top dogs
Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.
See what they have to say