As the world goes both social and mobile, you might be interested to know how financial advisors and other business professionals are engaging consumers through social media. While surveys of such matters are good, Arkovi.com goes one better, comparing year-over-year results from real-world data analysis.

This social media archiving platform company is seeing increased engagement overall through Facebook, Twitter and LinkedIn, as well as some distinct trends in types of usage. For businesses, the results point to a strong need to be authentic, committed and consistent when it comes to a social media strategy.