3 surprisingly underused web and social media marketing tools.
Marketing has always been an art and a science. Lately, however, the balance seems to be shifting to the science side, …
Tag Archives: Conversion
Read more
The real formula behind effective direct response marketing.
The following piece is by way of Pete Kennedy, who is managing partner of Main Street ROI and a friend of …
Conversion: a multifaceted process.
It’s no secret that intuitive information architecture, compelling visuals and persuasive copy all lead to online sales, but just how complex …