Dissatisfied users? Blame your microinteractions.
What are microinteractions, you ask? They’re those little moments when a user engages with your product (or app or website) to …
Tag Archives: Customer Experience
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Silicon Valley has a new target
Big banks beware. There’s a new kid in town aiming to take your credit card customers. Start-up Affirm, led by PayPal …
Beware of drawing conclusions from data
We’ve all been told, don’t jump to conclusions. Yet we all do sometimes – marketers especially. With so much data at …
5 ways to lose your retiree audience fast
You’re marketing a service to retirees. What do you picture? Palm trees? A golf course? Maybe…if they’re in their 80s or …
How to do a great how-to in 6 seconds
You don’t have to be Mr. Fix-It or Ms. Do-It-Yourselfer to enjoy Lowe’s clever home improvement Vines. Check out a few …
Rethinking the “health experience” at HxRefactored
Our favorite quote from the HxRefactored design and technology conference in Brooklyn? “Information is cheap. Understanding is expensive.” Ain’t that the …
How to cure health care costs? Let the consumer do the shopping.
How can the U.S. have the world’s highest health care costs and only average health outcomes? It’s a question that’s plagued …
Facebook’s News Feed algorithm has halved your Page’s organic reach this past year.
How are you keeping your Fans engaged?
Taking health care to the streets
Want to know where the delivery of health care is going? Drop by 215 West 125th St. in Harlem, or 87 …
Enrollment strategy pays big dividends for Access Health CT.
As the rollout of Health Care Reform continues, we’re happy to report that Connecticut and our client Access Health CT (the …