Health care reform insights for small businesses.
Here’s some of what we heard from small business owners last week when we helped our client Access Health CT host …
Tag Archives: Customer Experience
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Usability testing pays big dividends.
Usability testing pays big dividends. “There’s no time.” “There’s no budget.” “I’ll do it later… maybe.” Let’s just get right to …
Random thoughts from TEDMED.
I saw an opera singer bring down the house using her second set of lungs – yes, a double lung transplant. …
Do icons belong in your mobile design?
Everyone loves icons, right? They’re cute. They save space. And they communicate effectively. Or do they? With mobile design especially, there are some …
The real formula behind effective direct response marketing.
The following piece is by way of Pete Kennedy, who is managing partner of Main Street ROI and a friend of …
User experience: designing dialogue boxes.
One of most important things to keep in mind when designing the user experience is saving them time. For example, how …
Conversion: a multifaceted process.
It’s no secret that intuitive information architecture, compelling visuals and persuasive copy all lead to online sales, but just how complex …
Pew reports that photos are becoming the new online currency.
We’re quickly becoming a world that communicates through pictures. Nearly one-fifth of online women (19%) use Pinterest, which lets users organize …
Increase mobile ad viewership 35% by adding video.
We’ve always known that visuals can increase comprehension by as much as seven times over simple text. Taking that a step …
Engaging the customer: 3 views.
3 points about engaging the customer worth noting. 1. Social KPIs: Quantity or quality? Nearly all reporting for social media includes …