Are your best prospects leaving home without you?
Nine months after Facebook practically wrote the book on how not to go public, it turned in better-than-expected quarterly earnings. Why …
Tag Archives: FieldNotes
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How to stay social even if you’re regulated.
We tend to work in regulated industries – insurance, healthcare, investments – and we work in social media. As we’ve learned, …
3 marketing lessons from superstorm Sandy.
What Sandy can teach marketers. Nothing like a brush with a disastrous storm to bring important things into focus. And no …
Best-ever type of advertising.
Timeless advertising idea, digitally remastered. What if your advertising could be completely credible and cost almost nothing? The concept is nothing …
Supreme Court rules in favor of marketing.
The biggest change from healthcare reform? How to market. The biggest news out of the Supreme Court’s decision is preserving the …
4 need-to-know Google search updates.
4 recent Google® updates every marketer needs to know about. And what to do about them. Capitalizing on your organic search …
Engaging the customer: 3 views.
3 points about engaging the customer worth noting. 1. Social KPIs: Quantity or quality? Nearly all reporting for social media includes …
Insights into a better user experience.
Getting to a user-centered experience It’s unanimous. Every marketer today wants a “user-centered” website. So why do so few have one? …
What you need to know about mobile marketing.
We’re all mobile marketers now. Can you feel the balance shifting? Right now, we’re at a technological tipping point. Tablets will …
Make your iPad sell harder.
Creating sales content worthy of the iPad. Here’s a scenario that’s becoming all too familiar. A company outfits its salespeople with …