Branding lessons from the Michelin Man
In his early days, the Michelin Man chomped on cigars and guzzled champagne. While hard to believe now that a tire …
Tag Archives: Marketing & Selling
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Newsflash: Millennial stereotypes are not all true!
Contrary to popular belief, it seems millennials are not just self-involved, smartphone-addicted and underemployed. Who knew? Adweek gets the real story. …
Is Twitter selling out by letting users buy?
Just in time for the gift-giving holidays, Twitter is going all retail on us with three new initiatives: Add stuff to …
iBeacon: Creepy or cool?
Something is watching you as you walk through the ballpark. You can’t see it but it’s tracking your movements, waiting for …
Dissatisfied users? Blame your microinteractions.
What are microinteractions, you ask? They’re those little moments when a user engages with your product (or app or website) to …
Is your wish list wishful thinking?
Presentation Planning for the Real World “The sales guys need this presentation to work on iPads. We need it to include …
Silicon Valley has a new target
Big banks beware. There’s a new kid in town aiming to take your credit card customers. Start-up Affirm, led by PayPal …
Beware of drawing conclusions from data
We’ve all been told, don’t jump to conclusions. Yet we all do sometimes – marketers especially. With so much data at …
10 tips for presentation slides that keep audiences awake
A headline and four bullets. A headline and four bullets. A headline and four bullets. Bored reading this? Think about the …
Our test drive of the Uber experience
Just how far will we go to test out interesting user experiences? The answer: many, many miles. At least that’s how …