How to do a great how-to in 6 seconds
You don’t have to be Mr. Fix-It or Ms. Do-It-Yourselfer to enjoy Lowe’s clever home improvement Vines. Check out a few …
Tag Archives: Marketing & Selling
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Rethinking the “health experience” at HxRefactored
Our favorite quote from the HxRefactored design and technology conference in Brooklyn? “Information is cheap. Understanding is expensive.” Ain’t that the …
Healthy social media practices: 8 do’s and don’ts
Granted, health insurance companies may never quite attain BFF status with their customers, but many in the industry are having success …
GE Capital connects with diverse candidates
Driven. Collaborative. Inclusive. GE Capital is justifiably proud of its corporate culture. Our new recruitment campaign is getting candidates excited about …
3 marketing lessons from a founding father
We all know him as a statesman, scientist and inventor, but Benjamin Franklin was something of a marketing pioneer as well. …
Online advertising has pushed targeting precision to new heights. Here are 4 areas to consider when pinpointing your audience.
How to cure health care costs? Let the consumer do the shopping.
How can the U.S. have the world’s highest health care costs and only average health outcomes? It’s a question that’s plagued …
Purchase influence varies wildly by content type
A recent Nielsen study reveals considerable variance in purchase influence by content type – with expert reviews leading the charge. What is …
Facebook’s News Feed algorithm has halved your Page’s organic reach this past year.
How are you keeping your Fans engaged?
3 surprisingly underused web and social media marketing tools.
Marketing has always been an art and a science. Lately, however, the balance seems to be shifting to the science side, …