Taking health care to the streets
Want to know where the delivery of health care is going? Drop by 215 West 125th St. in Harlem, or 87 …
Tag Archives: Marketing & Selling
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What’s in store for 2014: Four Insights
We asked our friends in the Field what they saw coming in 2014 and what would be most important to them. …
Enrollment strategy pays big dividends for Access Health CT.
As the rollout of Health Care Reform continues, we’re happy to report that Connecticut and our client Access Health CT (the …
Wondering what goes into the successful launch of a state health insurance exchange? Check out HealthBiz Decoded’s interview with our own Kyle MacDonnell.
Below are a few highlights from Kyle’s interview, which covers the planning and strategy we employed as the marketing agency of …
Surprising stats on the impact of email marketing.
How are people using email in today’s fast-changing world? We’ve got some numbers that may interest you.
Entrepreneurs come in all sizes
In Jeffrey Immelt’s letter to shareholders in GE’s latest Annual Report, he talks about how being entrepreneurial can cut through the …
Connecticut Health Insurance Exchange takes shape as Access Health CT.
The Connecticut Health Insurance Exchange is now Access Health CT, with a sunny, welcoming new identity that we’re pleased and privileged …
The real formula behind effective direct response marketing.
The following piece is by way of Pete Kennedy, who is managing partner of Main Street ROI and a friend of …
User experience: designing dialogue boxes.
One of most important things to keep in mind when designing the user experience is saving them time. For example, how …
Conversion: a multifaceted process.
It’s no secret that intuitive information architecture, compelling visuals and persuasive copy all lead to online sales, but just how complex …