Our most controversial blog post ever
Seems our latest FieldNotes email took some readers by surprise. To make a point about the creepiness of targeted marketing that …
Tag Archives: Tips
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How to keep technology from killing your business
As this month’s Consumer Electronics Show demonstrated, technological disruption is everywhere. And it’s only accelerating. Driven by the explosion in mobile …
Dissatisfied users? Blame your microinteractions.
What are microinteractions, you ask? They’re those little moments when a user engages with your product (or app or website) to …
Is your wish list wishful thinking?
Presentation Planning for the Real World “The sales guys need this presentation to work on iPads. We need it to include …
10 tips for presentation slides that keep audiences awake
A headline and four bullets. A headline and four bullets. A headline and four bullets. Bored reading this? Think about the …
5 ways to lose your retiree audience fast
You’re marketing a service to retirees. What do you picture? Palm trees? A golf course? Maybe…if they’re in their 80s or …
How to do a great how-to in 6 seconds
You don’t have to be Mr. Fix-It or Ms. Do-It-Yourselfer to enjoy Lowe’s clever home improvement Vines. Check out a few …
Rethinking the “health experience” at HxRefactored
Our favorite quote from the HxRefactored design and technology conference in Brooklyn? “Information is cheap. Understanding is expensive.” Ain’t that the …
Healthy social media practices: 8 do’s and don’ts
Granted, health insurance companies may never quite attain BFF status with their customers, but many in the industry are having success …
3 marketing lessons from a founding father
We all know him as a statesman, scientist and inventor, but Benjamin Franklin was something of a marketing pioneer as well. …