3 surprisingly underused web and social media marketing tools.
Marketing has always been an art and a science. Lately, however, the balance seems to be shifting to the science side, …
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Do icons belong in your mobile design?
Everyone loves icons, right? They’re cute. They save space. And they communicate effectively. Or do they? With mobile design especially, there are some …
The real formula behind effective direct response marketing.
The following piece is by way of Pete Kennedy, who is managing partner of Main Street ROI and a friend of …
User experience: designing dialogue boxes.
One of most important things to keep in mind when designing the user experience is saving them time. For example, how …
Conversion: a multifaceted process.
It’s no secret that intuitive information architecture, compelling visuals and persuasive copy all lead to online sales, but just how complex …