Our most controversial blog post ever
Seems our latest FieldNotes email took some readers by surprise. To make a point about the creepiness of targeted marketing that …
Tag Archives: Trends
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You’ve got NO mail: Lessons from our email-free day
Let’s face it, email is a necessary evil. Or is it? We decided to find out by doing without it for …
Women are from Venus, marketers are from Mars?
In our 37 years as a women-owned marketing and communications company, we’ve noticed that there’s sometimes a communication gap between marketers …
Brands find there’s more to Snapchat than selfies
Seems like all the cool kids are on Snapchat. Should your brand be there, too? Without doubt, it’s quickly become a …
Advertisers eyeing Apple Watch
What time is it? The answer may soon be: time for an advertising message. As the release of the Apple Watch …
Margarine causes divorce (and other dubious conclusions)
We’ve written before about the dangers of misreading data and mistaking correlation for causation. So this humorous site, on the striking …
Invest with a conscience
So what will be in your future portfolio? Well, it could contain an investment in at-risk youth, mixed with some housing …
Newsflash: Millennial stereotypes are not all true!
Contrary to popular belief, it seems millennials are not just self-involved, smartphone-addicted and underemployed. Who knew? Adweek gets the real story. …
Supersize my smartphone, please
Remember that brick phone that Gordon Gekko used in the movie Wall Street? Seems we’re coming full circle. Phones bigger than …
Had enough of pumpkin spice yet?
Once upon a time, pumpkin knew its place. And it was in a pie. This fall, however, pumpkin – or, more …