Dissatisfied users? Blame your microinteractions.
What are microinteractions, you ask? They’re those little moments when a user engages with your product (or app or website) to …
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Silicon Valley has a new target
Big banks beware. There’s a new kid in town aiming to take your credit card customers. Start-up Affirm, led by PayPal …
Meet @brazuca, official ball of the 2014 FIFA World Cup and Twitter sensation
One of the fan favorites at the 2014 FIFA World Cup isn’t a player at all. It’s the ball. Four years …
This fall, Apple aims to keep the doctor away with a new Health app in iOS 8
We’ve written about consumers taking greater control of their health care coverage. Seems they’ll be taking greater control of their health, …
Facebook’s News Feed algorithm has halved your Page’s organic reach this past year.
How are you keeping your Fans engaged?
What’s in store for 2014: Four Insights
We asked our friends in the Field what they saw coming in 2014 and what would be most important to them. …
6 reasons why the health exchanges – opening October 1 – could matter to you.
One of the signature initiatives of the Affordable Care Act (“ObamaCare”) has been to establish health insurance marketplaces (“exchanges”) in every …
Surprising stats on the impact of email marketing.
How are people using email in today’s fast-changing world? We’ve got some numbers that may interest you.
Health care reform insights for small businesses.
Here’s some of what we heard from small business owners last week when we helped our client Access Health CT host …
Usability testing pays big dividends.
Usability testing pays big dividends. “There’s no time.” “There’s no budget.” “I’ll do it later… maybe.” Let’s just get right to …